The definitive field guides for Indian education leaders — written by practitioners who have built admissions systems, transformed institutional brands, and delivered results at scale.
Two foundational books by Ashish Gupta — available today on Amazon India. Field-tested frameworks from 14+ years and 3 institutional transformations.
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A comprehensive outreach playbook built specifically for Indian universities — covering network-building, feeder school strategy, digital outreach, and the systems that convert visibility into enrollments.
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The definitive admissions guide for Indian university leaders — structuring the funnel, building the team, deploying CRM, and executing the outreach strategy that doubled admissions at two institutions in back-to-back years.
Written from 14+ years of boots-on-ground experience — doubling admissions at Jagran Lakecity and IFIM, and building RV University's outreach from zero to 2500+ enrollments. These are not theory books. They are battle-tested playbooks.
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From the woman who built a Vice Chancellor's personal brand at Jindal Global, unified IFIM's multi-college identity, and simultaneously manages six brand ecosystems at IES Bangalore. These playbooks bring that lived expertise into a structured, actionable format.
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Each book is written for a specific type of institution — B-Schools, Law Schools, Design Schools, and Multidisciplinary Universities. No generic advice. Everything is mapped to the specific challenges and audience of that sector.
Built entirely on the Indian higher education context — NEP 2020, NAAC, NIRF, the Indian parent psyche, the counsellor network, the digital behaviour of Indian students. These books speak the language of Indian institutions.
Not theory. Not inspiration. Structured playbooks with frameworks, templates, checklists, and step-by-step action plans that an admissions head or communications director can pick up and implement immediately.
Both series are launching soon on Amazon. Drop your email and we'll notify you the moment they go live — with an exclusive early-reader offer.
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Work directly with Ashish and Divya. The books capture the method — the advisory brings it to your institution.